SAS Apparel Group · New York

A family of New York apparel companies.

Central Park West, Ninety Clothing Co., West Of, 37 Orchard, Elle Design Collective and SAS Apparel.

Since the 1970s

Rooted on Orchard Street.

From a small Lower East Side shop to the Garment District, with design, development and distribution under one roof.

Today

One address. Every company.

  • Central Park West
  • Ninety Clothing Co.
  • West Of
  • 37 Orchard
  • Elle Design Collective
  • SAS Apparel

Our story

Rooted in New York since the 1970s.

It started with a small retail shop at 37 Orchard Street on the Lower East Side. Today SAS Apparel Group brings the family of companies together at 1431 Broadway in the Garment District, with design, development, sourcing and distribution under one roof.

Central Park West has dressed women since 1992. Ninety Clothing Co. brings the same craft to sweaters, knits and wovens at everyday prices. 37 Orchard builds branded and private-label programs. Elle Design Collective brings ELLE's Parisian spirit to American retail. SAS Apparel works with department stores across Europe.

  • 1970sRoots on Orchard Street
  • 1992Central Park West founded
  • 1,000+Independent boutiques
  • 35Retail partners
Two models in Central Park West knitwear and denim on a brownstone stoop in New York
Central Park West, Fall 2026

What we do

From sketch to store shelf.

01

Design

In-house teams in New York, from first sketch to tech pack.

02

Development

Fabric, knit and woven development with long-standing factory partners.

03

Brands and private label

Our own labels, licensed collections and programs built for retailers.

04

Distribution

Floor-ready delivery to department stores, specialty chains and boutiques.

Two models in Central Park West sweaters standing on a New York stoop
Designed in New York. Worn everywhere.

The companies

Six names, one standard.

Each company has its own customer, its own retailers and its own point of view. All of them share the same address and the same care for quality, fit and value.

Founded 1992 · New York

Contemporary womenswear designed in New York since 1992, made to help women look and feel their best.

Founded in New York City in 1992, Central Park West has spent more than three decades designing contemporary clothing for women who want to look polished and feel like themselves. Each collection balances modern, effortless style with wearability, with pieces that move easily from work to weekend.

Today Central Park West is carried by leading retailers including Nordstrom, Bloomingdale's, Saks Fifth Avenue, Anthropologie, Evereve, and Revolve, along with more than 1,000 independent boutiques across the country.

Categories
Sweaters · Bottoms · Jackets · Dresses
Retail partners
Anthropologie, Evereve, Bloomingdale's, Mixology, Nordstrom, Saks Fifth Avenue, Macy's, Revolve, Rent the Runway, Nuuly

Sold in 1,000+ boutiques across the USA

  • A child in a CPW Kids tie-dye set on a stoopCPW Kids
  • Two men in CPW Men knit shirts on a New York streetCPW Men
  • A Bluebird Canyon white eyelet maxi dressBluebird Canyon
  • A West Of grey sweater worn with a black leather skirtWest Of
  • Madison Marcus
centralparkwestny.com
A model in a Central Park West patterned cardigan and jeans on a brownstone stoop
A Central Park West camel cable cardigan with gold buttons

Established 2021 · New York

Sweaters, knits and wovens with trend-right style, everyday comfort and real value.

Ninety Clothing Co. was established in 2021 by a team with deep experience in design and manufacturing. The focus is sweaters, knits and wovens for the Ninety label and for private-label partners: a wide range of styles that are trend-right, with care for quality, comfort and fit.

The collection is designed by a team of women who know how women want to feel in their clothes, for the modern woman who expects excellence and everyday comfort, from lounging at home to the office to a night out.

Categories
Sweaters · Knits · Wovens · Private label
Retail partners
Macy's Backstage, Marshalls, TJ Maxx, TJX UK, Boscov's, K&G, PriceSmart, Von Maur, dd's DISCOUNTS, Bloomingdale's Outlet, Anthony's, Hamrick's, Versona, Factory Connection
A Ninety Clothing Co. cream crochet cardigan with jeans
A Ninety Clothing Co. argyle sweater in soft pink and beige
A Ninety Clothing Co. white sweater with colorful flower appliques

New York · From the Central Park West studio

West Of

A newer label from the Central Park West studio, built around elevated knits and easy layering pieces.

West Of grows out of the Central Park West design studio, with a tighter edit of knitwear and layering pieces in refined yarns and quiet colors.

Categories
Knitwear · Layering
A model in a West Of printed dress on a sunlit patio

Launched 2018 · Roots in the 1970s

Branded and private-label apparel, from design and manufacturing to distribution.

37 Orchard takes its name from a small retail shop that opened in the 1970s at 37 Orchard Street on Manhattan's Lower East Side. Launched as a group in 2018, it now spans design, manufacturing and distribution, producing branded and private-label apparel for retailers across the country, from everyday basics to ready-to-wear and activewear.

Categories
Branded apparel · Private label · Activewear
Retail partners
Altar'd State, Burlington, Apricot Lane, Marshalls, TJ Maxx, Citi Trends, It's Fashion, Versona, Factory Connection, Bealls, Target, Dillard's, Walmart.com
37orchard.com

Elle Design Collective · Launched 2025

ELLE's Parisian spirit, brought to American closets through the ELLE Collections line.

Elle Design Collective designs and produces the ELLE Collections lifestyle line under license from ELLE. Launched in 2025 with a distinct Parisian edge, the collection spans structured denim, soft suiting, sequin separates, outerwear, scarves and jewelry, created for every woman, at every age.

Categories
Denim · Suiting · Outerwear · Accessories
Retail partners
HSN, QVC
ellecollections.com
An ELLE Collections black outfit photographed in a studio
An ELLE Collections denim look in medium wash indigo

New York · Agent for European retail

A New York agent for European department stores, including OVS, Coin and Sicem.

SAS Apparel works as a New York agent for European department stores, developing and managing apparel programs for retailers including OVS, Coin and Sicem. It operates separately from the group's consumer brands.

Services
Agency · Sourcing · Program management
Retail partners
OVS, Coin, Sicem
Department store partners
OVSItaly
CoinItaly
SicemEurope

Retail partners

Where you'll find us.

From department stores and specialty chains to television shopping and off-price retail, the SAS Apparel Group companies ship to retailers across the United States and beyond.

  • Altar'd State
  • Anthony's
  • Anthropologie
  • Apricot Lane
  • Bealls
  • Bloomingdale's
  • Bloomingdale's Outlet
  • Boscov's
  • Burlington
  • Citi Trends
  • dd's DISCOUNTS
  • Dillard's
  • Evereve
  • Factory Connection
  • Hamrick's
  • HSN
  • It's Fashion
  • K&G
  • Macy's
  • Macy's Backstage
  • Marshalls
  • Mixology
  • Nordstrom
  • Nuuly
  • PriceSmart
  • QVC
  • Rent the Runway
  • Revolve
  • Saks Fifth Avenue
  • Target
  • TJ Maxx
  • TJX UK
  • Versona
  • Von Maur
  • Walmart.com

Plus 1,000+ independent boutiques nationwide

Contact

Get in touch.

For wholesale, press or general inquiries, send a note. Replies come from our office at 1431 Broadway.

1431 Broadway New York, NY 10018